Eli Stan, co-director of Green Revolution Nationwide, has always been passionate about renewable energy. His business installs solar panels, battery storage, and air-source heat pumps, helping homeowners transition to a greener future.
But despite his technical expertise, there was one major thing holding him back—closing sales in the home.
Before joining Trade Mastermind, he would hesitate when customers asked for a price. Even though he knew the numbers, he would delay giving a quote, saying he needed to work it out. Deep down, he was afraid of hearing “no” or putting off potential clients.
Since joining Trade Mastermind, everything has changed.
The Academy gave him the confidence to sell properly. Now, instead of avoiding the pricing conversation, he can break down the costs on the spot, explaining everything from Tesla batteries to solar panels and labour without hesitation. This shift alone has been a game-changer.
It’s not just about confidence—it’s about making smarter business decisions. A conversation with Paul helped him realise that their electrical business was cash negative, often requiring upfront costs and delayed payments from B2B clients. But solar panel installations were cash positive, allowing them to charge up to 60% before even starting a job.
That insight completely changed the focus of the business.
The results have been incredible. In just one week, they landed £110,000 in sales, including a high-end home where they installed a full system with mechanical ventilation, heat recovery, battery storage, and solar panels.
They also secured a £55,000 job, making £20,000 profit on that project alone.
Now, instead of second-guessing pricing, Eloy walks into every sales call knowing exactly how much he’s charging and why. Instead of avoiding numbers, he’s confidently closing high-value deals.
For any trade business owner who struggles with sales, lacks confidence in pricing, or isn’t sure how to scale profitably, Eloy’s advice is simple: learn from the experts before wasting time and money figuring it out alone.
If you want to increase your revenue, master sales, and build a more profitable business, book your free spot at the next Trade Mastermind Discovery Day. It could be the breakthrough that changes everything.
