Boosting Your Trades Business to New Heights with Strategic Sales and Marketing
Whether you’ve been in the trades industry for years or just starting out, taking your business to the next level requires adopting strategic sales and marketing practices. On the latest episode of the Trade Mastermind Trade Secrets podcast, host Joseph Valente gave valuable insights on how entrepreneurs are experiencing explosive growth through the right strategies.
Huge Announcement
The show began with Trade Mastermind announcing a huge milestone – generating over £1.1 million in revenue in April, cementing its position as one of the largest training companies for tradespeople in the UK. Their success underscores how providing the right sales and marketing education can turbocharge business results. As these businesses scale up, it spurs broader economic growth through job creation and increased spending.
Joseph then highlighted the phenomenal success story of Kieran Miller, owner of KMM Energy Solutions. After attending a Trade Mastermind discovery day, Kieran implemented their programs and within 6 months had quadrupled his typical annual income. Last month alone, he completed 10 solar installation jobs worth £130,000 in revenue. With 6 more booked this month, he’s hired additional staff and credits Trade Mastermind for reaching this level much faster.
Improvement And Evolvement
While challenges still exist in the construction industry, Joseph noted signs of improvement in workloads, availability of skilled labor. Trade bodies are urging support through long-term focuses like housing, retrofitting and training to boost the sector. This underscores the urgent need to attract new talent through career promotions and inspirational role models.
In the Q&A segment, Joseph answered questions on diversifying into new verticals like renewables once operations are running smoothly. He also provided pricing models for startup trades agencies to leverage digital marketing for client acquisition.
The success hotline featured Kev Jones, owner of heating and plumbing company Kev Jones LTD. After starting with Trade Mastermind last year, he’s grown from a one-man operation to a team of 9 completing over 30 jobs in April worth £83,000. He credits implementing their business model for immediately boosting results and letting him quadruple his average annual income within just 6 months.
Kev committed fully because after 20 years, he felt ready for tools to progress beyond maintenance work. Seeing dramatic results so quickly validated his decision. He’s now researching expanding into solar and enjoys newfound free time, like taking his kids to school each day – experiences he values immensely.
Importance of Right Mindset
Joseph emphasized how having the right mindset is key to scaling success. One must constantly learn, improve and experiment strategically versus complacency. Resources providing ongoing coaching and education, like Trade Mastermind, clearly provide an significant edge for entrepreneurs.
Final Thoughts
With the opportunities ahead in sectors like heat pumps projected to surge 600,000 units annually, early adopters stand to gain tremendously. For any trades business owner seeking exponential growth, developing sales acumen and operational best practices through professional programs can help transform prospects within just a few short years as these inspiring stories showed.
