Jan 2024
Peterborough
£35,000 a year
Full Time, Permanent
Job Description
Company Description
Trade Mastermind is a business coaching platform for construction and other tradesman businesses based in Peterborough. It was founded by Joseph Valente to help and guide trade and construction business owners with scaling and growing their business. Under Joseph’s visionary leadership, and the inspiring work of his construction business coaching team, Trade Mastermind is fast becoming the UK’s most popular business coaching platform dedicated to construction and other tradesman businesses.
In this newly created role, you’ll play a key role in leveraging data to inform marketing and sales strategies. You’ll have robust existing knowledge of platforms like Google Analytics, CRM and marketing analytics tools to develop reports and dashboards to track agreed KPIs across campaigns, along with producing insight to drive data-driven decisions.
Requirements:
- Passion for uncovering commercial insights with data to contribute to business success
- Confident user of data visualisation tools (e.g. Tableau, PowerBI) and marketing analytics (e.g. Hubspot, GA4, Adobe Analytics)
- Experience in assessing marketing performance across digital channels
- Excellent communication skills to convey insights to non-technical team members
- Advanced Excel skills for data manipulation
- Experience in forecasting trends and conducting ROI analysis
- Be self-motivated and pro-active in nature, prioritising tasks and working within a fast-paced environment
- Highly motivated, eager to learn and develop
- Self-starter with the ability to find answers themselves
Your Role
- Provide actionable insights on marketing and sales performance to inform decision-making and optimise revenue generation
- Analyse customer segmentation data to identify opportunities for targeted marketing and personalised communications
- Conduct ROI analysis to understand the impact of incentives on sales and business performance
- Monitor and evaluate the effectiveness of marketing and communications initiatives, providing recommendations for optimisation based on data insights
- Creation and upkeep of regular reports to monitor sales performance & marketing activity across the different marketing channels
- Extraction, manipulation and analysis of key commercial data from various different systems
- Troubleshooting data discrepancies and supporting the CRM Manager to implement solutions
- Mentoring and supporting junior team members
What We Offer You:
- Culture of collaboration
- Opportunities for growth
- Forward thinking company
- Employee support
- Competitive benefits package
- Commitment to Diversity and Inclusion
- Impact work
Benefits:
- Canteen
- Free parking
- Gym membership
- Health & wellbeing programme
- On-site gym
- On-site parking
- Referral programme
Trade Mastermind is the UK’s No.1 training provider for Trades & Construction businesses.
We are pioneering the education of Trades & Construction business owners and have developed a wide range of impact events, training courses and 1-2-1 mentoring programmers to transform their businesses and successfully blow up their revenues.
We are a high performance and rapidly growing company,
