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Funnel Design and Optimisation:

• Design and Build Funnels: Create visually appealing, user-friendly lead generation funnels that drive high-quality leads.
• Monetise Funnel Traffic: Implement features such as order bumps, OTOs, upsells, and down sells to cover lead costs and increase revenue per lead.
• Strategic Funnel Adjustments: Tailor funnels to campaign objectives, adding friction for qualified leads or removing friction to drive higher lead volumes.
• UX Expertise: Ensure funnels are optimised for an intuitive and seamless user experience to enhance conversions and monetisation.

Analytics and Optimisation:

• A/B Testing: Continuously split-test funnels to identify the most effective strategies for improving conversion rates and revenue.
• CRO (Conversion Rate Optimisation): Analyse performance metrics and implement data-driven changes to maximise funnel effectiveness.
• Behavioural Analysis: Use tools such as Hotjar to track user behaviour, identify drop-off points, and make actionable improvements.

Technical and CRM Management:

• CRM Integration: Leverage Ontraport (or similar systems) to manage leads and ensure seamless workflows with the sales and marketing teams.
• Workflow Automation: Use Zapier and other tools to integrate platforms and automate processes seamlessly.
• Data Management: Collaborate with the CTO to ensure data accuracy, proper segmentation, and notifications for the sales and marketing teams.

Creative and Copywriting:

• Creative Asset Development: Design visually appealing funnel pages, graphics, and other creative elements.
• Conversion-Focused Copywriting: Write persuasive and high-impact copy for landing pages, email campaigns, and funnel sequences.

Reporting and Collaboration:

• Performance Reporting: Provide regular updates and insights on funnel performance to stakeholders.
• Team Collaboration: Work closely with the marketing manager to align funnels with campaign goals and the CTO to ensure technical integrations.

What We’re Looking For:

• Funnel Monetisation Expertise: Deep understanding of order bumps, OTOs, upsells, and down sells to maximise the value of each lead and cover lead acquisition costs.
• UX and Conversion Knowledge: Ability to create seamless user journeys that balance ease of use with revenue optimisation.
• Technical Proficiency: Expertise in ClickFunnels, Ontraport, Zapier, and tools such as Hotjar.
• Analytical and Creative Skills: Ability to analyse data, run A/B tests, and implement creative, conversion-driven solutions.
• High Performance: Proven ability to deliver exceptional results in fast-paced, target-driven environments.

Screening Questions for Recruiters:

• Performance and Results
• Question: Can you share an example of a funnel you built that delivered outstanding results?
• Expected Answer: The candidate should describe specific performance metrics, such as conversion rates, revenue generated or lead quality improvements.
• Funnel Monetisation
• Question: Can you explain how you’ve used order bumps, OTOs, upsells, and down sells in a funnel to cover lead costs or increase revenue?
• Expected Answer: The candidate should describe specific examples, such as adding an order bump at checkout or offering an upsell post-purchase, and provide results (e.g., revenue increase, cost coverage).
• UX and Strategy
• Question: How do you ensure a funnel provides a seamless user experience while maximising conversions and revenue?
• Expected Answer: The candidate should discuss user journey mapping, removing unnecessary steps, and strategically placing monetisation elements like OTOs.
• Analytics and Optimisation
• Question: What’s your process for A/B testing and optimising funnels based on performance data?
• Expected Answer: The candidate should outline a structured approach to testing variables (e.g., copy, design, offers) and using results to refine funnels.
• Technical Skills
• Question: Have you built funnels in ClickFunnels and integrated them with CRMs like Ontraport? Can you describe an example?
• Expected Answer: The candidate should provide examples of funnels integrated with CRM systems, explaining how they managed lead tracking and automation.
• Behavioural Analysis
• Question: Have you used Hotjar or similar tools to analyse user behaviour? What actionable insights did you gain?
• Expected Answer: The candidate should share insights such as identifying high drop-off points and making specific improvements to increase engagement or conversion rates.

Glossary of Terms:

• Order Bumps: Additional low-cost offers presented at checkout to increase transaction value.
• OTOs (One-Time Offers): Exclusive offers shown after a primary purchase to encourage further spending.
• Upsells/Downsells: Offers designed to encourage customers to upgrade or purchase alternative products.
• CRO (Conversion Rate Optimisation): Techniques to improve the percentage of users who take a desired action.
• UX (User Experience): The overall experience a user has when interacting with a funnel or system.
• Hotjar: A tool for tracking user behaviour, including heatmaps and session recordings, to identify areas for improvement.