Date Posted:
Oct 2024
Location:
Peterborough
Salary Range:
£125,000 a year
Type:
Full Time, Permanent
Company Description
Trade Mastermind seeking an innovative and results-driven Chief Marketing Officer to lead our marketing efforts at Trade Mastermind. As a leading provider of business education for tradespeople, we empower individuals to transition into successful business owners through our innovative programs. The ideal candidate will have a proven track record of driving substantial growth, with experience taking businesses from 7 to 8 figures. They will be responsible for developing and executing strategic marketing initiatives to drive awareness, engagement, and revenue growth.
Why join Trade Mastermind….
Here’s why
- Culture of collaboration
- Opportunities for growth
- Forward thinking company
- Employee support
- Competitive benefits package
- Commitment to Diversity and Inclusion
- Impact work
If you’re looking for a company where you can grow, thrive and make a difference, Trade Mastermind is the place for you.
Re light your passion for wanting to get up every day.
Join us and become part of a team that’s shaping the future of our industry and driving success at every turn.
We’re in search of a Sales Manager who embodies excellence and thrives in delivering outstanding results. If you’re a top performer, self-driven, and possess the confidence to close deals while mentoring and driving our Sales Team, we want you to lead our journey to success.
Key Responsibilities
Strategic Marketing Planning:
- Develop and implement comprehensive marketing strategies aligned with the company’s growth objectives and target audience.
- Conduct market research and analysis to identify opportunities for expansion and differentiation in the competitive landscape.
Brand Development and Positioning:
- Define and articulate the Trade Mastermind brand identity, messaging, and value proposition to resonate with our target market.
- Develop brand guidelines and standards to ensure consistency across all marketing channels and touchpoints.
Digital Marketing and Online Presence:
- Oversee the development and execution of digital marketing campaigns across various channels, including email, social media, PPC, SEO, and content marketing.
- Optimize website performance and user experience to drive traffic, engagement, and conversions.
Lead Generation and Conversion:
- Develop and implement lead generation strategies to attract qualified prospects to our programs and offerings.
- Optimize conversion funnels and customer journeys to maximize lead conversion rates and customer acquisition.
Content Strategy and Creation:
- Develop a content strategy aligned with target audience needs and preferences, leveraging various formats such as blog posts, videos, webinars, and case studies.
- Collaborate with internal teams and external partners to create high-quality, engaging content that educates, inspires, and drives action.
Marketing Analytics and Performance Measurement:
- Establish key performance indicators (KPIs) and metrics to track and evaluate the effectiveness of marketing initiatives.
- Use data and analytics to optimize marketing campaigns, improve ROI, and drive continuous improvement.
Team Leadership and Development:
- Build and lead a high-performing marketing team, providing mentorship, guidance, and professional development opportunities.
- Foster a culture of innovation, collaboration, and accountability within the marketing team.
Qualifications:
- Proven track record of success in senior marketing roles, with experience driving significant growth in businesses from 7 to 8 figures.
- Strong strategic planning and execution skills, with the ability to develop and implement comprehensive marketing strategies.
- Deep understanding of digital marketing channels and techniques, with hands-on experience in campaign management and optimization.
- Excellent communication and storytelling skills, with the ability to craft compelling messaging and content that resonates with target audiences.
- Strong analytical and problem-solving abilities, with proficiency in marketing analytics and performance measurement tools.
- Bachelor’s degree in marketing, business, or a related field; MBA or advanced degree preferred.
Education & Experience:
- Education:Bachelor’s (preferred)
- Digital marketing: 5 years (preferred)
- Schedule: Monday to Friday
- Marketing: 5 years (preferred)
- Work Location: In person
Benefits:
- Canteen
- Company events
- Company pension
- Free parking
- Gym membership
- Health & wellbeing programme
- On-site gym
- Optimize Health plan.
- Company equipment
- Training Development
- Health and Wellbeing programme
- Modern working environment
- Sponsored further development
Trade Mastermind is the UK’s No.1 training provider for Trades & Construction businesses.
We are pioneering the education of Trades & Construction business owners and have developed a wide range of impact events, training courses and 1-2-1 mentoring programmers to transform their businesses and successfully blow up their revenues.
We are a high performance and rapidly growing company,
