Scaling Up Your Trades Business with the Right Sales and Marketing Strategies
As a trades business owner, the biggest challenge is often scaling up your business and growing your revenues consistently. While you may have the technical skills and expertise in your trade, building a large and profitable business requires a different set of skills – especially in sales and marketing.
That’s where learning from experienced business coaches and mentors can help. On this episode of the Trade Mastermind Trade Secrets podcast, host Joseph Valente shares insights on how Trade Mastermind clients are scaling up their businesses with the right strategies. He also covers key business updates and takes questions from the audience.
Let’s dive into the key highlights:
Trade Mastermind Hits New Milestone
Joseph starts by sharing some great news – Trade Mastermind has crossed a major milestone by hitting its first seven-figure sales month from April 1-30. The company generated over £1.1 million in revenue net of VAT, showing phenomenal growth.
This cements Trade Mastermind’s position as one of the largest training companies in the UK, even though it has only been operating for around 3 years. Their success is a testament to how they are helping more tradespeople grow profitable businesses through the right sales and marketing training.
As these businesses scale up, it leads to an economic boom by creating more jobs, purchasing of vehicles/tools, office space requirements and more. This ‘mini-economy boom’ positively impacts the overall macroeconomy. Joseph is excited to continue leveling up both the trades sector as well as the overall construction industry.
Success Story – Kieran Miller from KMM Energy Solutions
Next, Joseph shares the success story of Kieran Miller, who attended one of Trade Mastermind’s discovery days and signed up for their programs.
Kieran was already good at sales but wanted to learn business setup and operations. When he started, his solar installation company KMM Energy Solutions hadn’t completed a single job. However, by implementing what he learned, last month they completed 10 installation jobsamounting to around £130,000 in revenue.
Kieran has six more jobs booked for this month already and plans to hire more sales people. He credits Trade Mastermind for helping reach this level much faster than otherwise possible. It’s a great example of how the right training can turbocharge business growth.
Trade Sector Facing Challenges but Also Hope
Joseph then discusses some recent reports pointing towards challenges in the construction industry. Trades incomes have dropped nearly 20% in the last few years due to increased material costs and reduced margins.
However, there is also positive news on the horizon. Workloads and availability of skilled labor are improving. The Federation of Master Builders is urging the government to deliver long term changes like more focus on housing, retrofitting, and training to boost the sector.
This highlights the urgent need for attracting new blood into trades through inspirational figures and better promotion of career opportunities. Otherwise, we may face shortages to deliver on housing and infrastructure targets. Trade Mastermind aims to play its part through professional development programs.
Scaling Up Success With The Right Mindset
In summary, this podcast highlights how adopting strategic thinking around sales, marketing, operations and business systems can help trades businesses succeed at scale.
While technical skills remain important, focusing on soft skills is equally crucial for leveraging opportunities. Having the right mindset to constantly learn, improve and experiment with new strategies also plays a big role.
Resources like Trade Mastermind’s coaching and training programs clearly provide a significant boost by helping owners implement best practices. For anyone seeking to elevate their trades business, it’s worth exploring such professional development platforms.
With disciplined efforts to strengthen weak areas and the guidance of experts, reaching seven or even eight figure revenues seems eminently possible within a few years as exemplified here. The opportunities are massive for those willing to transform through acquiring new business-building skills and knowledge.
