Effective marketing is crucial for the success of any construction trade business. This article discusses 9 of the best marketing tools and construction marketing ideas to help you gain visibility and attract new customers.
Approach Of Marketing For Your Construction Trade Business
Below are the essential aspects that you must consider to follow to market for your construction trade business. Check it out.
1. Social Media Marketing
Social media platforms like Facebook, Instagram, Twitter, and LinkedIn are a must for any construction company looking to market themselves online. These construction business advertising avenues allow you to connect with potential clients, share project updates, photos and videos of your work.
- Facebook – With over 2 billion active users, Facebook is a powerful platform for how to market a construction company. You can create branded Facebook business pages to share content, run ads and interact with followers.
- Instagram – Instagram is a visual-first platform perfect for the construction industry. Use high-quality photos and videos to give prospects an inside look at your projects and company culture. Hashtag relevant hashtags to expand your reach.
- Twitter – For keeping up with industry news and conversations, interacting with other construction professionals, and sharing timely updates, Twitter is a great complement to other social platforms.
- LinkedIn – Focus LinkedIn marketing on positioning your expertise and attracting commercial clients. Optimize your company page and executive profiles, share insightful industry content and engage with connections.
2. Website
A professionally designed; regularly updated website is your online construction business card. Beyond providing key information like services, portfolio and contact details, an effective website allows prospects to learn about you through blogs, testimonials, case studies demonstrating real projects completed through construction marketing ideas. Invest in Search Engine Optimization (SEO) strategies to rank higher on search engines for relevant keywords and get more qualified traffic to your site through organic searches for how to market a construction company.
Master construction business marketing and grow your trade—join the Construction Business Builder Academy today!
3. Email Marketing
Email is still one of the most powerful yet underutilized construction marketing ideas. Develop an email list of prospects and customers by offering a valuable lead magnet like an eBook in exchange for their email on your website. Then, send regular email newsletters with company updates, industry insights and special offers. Nurture leads with an automated email sequence. Track open and click rates to optimize future mailings.
4. Online Advertising
Digital advertising provides the ability to precisely target potential clients. Google Ads allow you to target local construction buyers through search, while Facebook ads help reach prospects based on demographic and interest targeting for construction business advertising. Consider retargeting website visitors who haven’t converted with special offers. Measure ROI of all online ads.
5. Public Relations
Instead of just advertising your company, leverage PR strategies to gain third-party validation for how to market a construction company in the form of editorial mentions. Identify local media outlets and reporters covering real estate/construction beats. Curate a compelling story about your work and expertise to gain Earned Media in newspapers, blogs, industry publications and more.
Related Article: Secrets of Effective Construction Lead Generation
6. Video Marketing
Instructional or explainer videos educating prospects help generate leads while also positioning your company as a thought leader. Video testimonials from happy clients are also very persuasive. Host them on your website and marketing channels like YouTube. Videos make dry industry topics more engaging and help with construction business advertising.
7. Direct Mail Marketing
While everyone spends more time online now, direct mail can still be impactful when done right, especially for high-ticket services like construction. Consider a branded bi-annual printed newsletter mailed to your target audience with useful content and special offers for construction marketing ideas. High-quality printed collateral like brochures are also useful for trade shows and conferences.
8. Events Sponsorship
Sponsoring or speaking at local industry conferences and events provide great opportunities to connect with prospects looking for how to market a construction company face-to-face. Have branded promotional items on hand to generate new leads and position your company as a thought leader.
Related Podcast by Joseph Valente – Tips on Growing Your Construction Business
9. Mobile Marketing
With the prevalence of smartphones, having a strong mobile-optimized website and ability to text with prospects is important. Collect mobile numbers at events to follow up with personalized messages. Consider developing a simple mobile app for your company to be accessible on the go.
Final Take
By leveraging some or all of these 9 effective marketing tools customised to your budget and target audience, you can significantly boost your company’s visibility and attract new business leads. To learn even more advanced strategies that can help scale your construction business, working with a construction business coach can provide invaluable guidance. Check out the Trade Mastermind platform for your needs.
